Vet ETA

Our Mission

Mission ETA helps veterans transition into small business ownership by connecting them with mentors, capital, and opportunities. We believe veterans make exceptional operators, small business ownership is the path to financial and personal freedom, and our community exists to support them before, during, and after acquisition.

The Good, The Bad, The Ugly

The Good

Owning a business means purpose, control, and building generational wealth. For many veterans, it's the next mission — only now the team, the vision, and the outcome are truly their own.

The Bad

Deals fall through. You miss something during due diligence. Sometimes the numbers don’t add up. Transitioning to small business ownership is not always a straight line — but our community is built to guide you through the chaos.

The Ugly

Employees quit. Partners betray. Lawyers get involved. The real world of ownership isn’t always fair — but it’s real, and it's yours to lead. We’ve been there. And we’ll help you stay standing.

What We Offer

Free weekly video calls with deal reviews and operational deep dives

Access to capital via community syndication and lending relationships

Education for accredited veteran investors transitioning from real estate to SMBs

Connection to vetted sellers of operational, cash-flowing businesses

Peer-to-peer coaching to get you through the acquisition process and continuing during operations as owner

Step Into the Arena

Every Friday, veterans from around the country gather to share wins, war stories, and what no one else talks about — the real journey of buying and operating a business. You're not alone. This is your next unit.

Real Veterans. Real Deals.

These are the mission outcomes that matter — veterans who took the leap, bought the business, and are building something that lasts.

“Specifically what we found was meeting every week around noon we could talk about the deals we were working, the complete crazy moments that we were going through in due diligence, in our personal lives, in the different ins and outs of the deal, dealing with sellers who were maybe off their rocker a little bit, loved their baby a little bit too much as well as when we started operating there were several of us who acquired pretty quickly and we had a place to go to talk about employee troubles and lawsuits and different issues we were facing so we weren't alone.”

Coast Guard Vet, Owner of Odell Consulting Services, Former CEO & CRO of Pharmacy Specialists

“The weekly calls gave me a roadmap. I closed on a welding business 90 days after joining.”

Army Vet, First-Time Buyer

“I left my real estate syndicate to buy a business with real cash flow. Best decision I’ve made.”

Navy Vet, Former Investor

You Served. Now You Own.